Market Entry
Market entry research for expanding B2B and B2C companies
Market Entry
We conduct market entry research and analysis services for companies that want to enter a new market with a product or service. By using a range of different methods and technologies we can get an effective overview of the market size and growth, customer needs, competitive landscape as well as the general environment within the industry. We deliver clear and solid material in order to support strategic decisions and to ensure an effective and rewarding expansion.
We conduct market entry research and analysis services for companies that want to enter a new market with a product or service. By using a range of different methods and technologies we can get an effective overview of the market size and growth, customer needs, competitive landscape as well as the general environment within the industry.

Sample services

  • Market Size
    • Revenue & unit sales
    • Segment comparison
    • Growth forecast
    • Economic cycle
    • Private & public markets

  • Customer Profiles
    • Customer types & needs
    • Preferred business models
    • Decision drivers & purchasing procedures
    • Key customer profiles
    • Important contracts

  • Competitive Landscape
    • Competitor offering & positioning
    • Competitor size & profitability
    • Common sales strategies
    • Sales organisation requirements

  • Industry Environment
    • Important industry relationships
    • Industry culture
    • Political & legal environment
    • Recommended mode of entry

Supported regions

Market Entry Sweden

For companies entering the Swedish market

Market Entry Nordic

For companies entering the Danish, Norwegian, Finnish and/or Swedish markets

Market Entry Europe

For companies entering one or several European markets.

Market Entry International

For companies entering one or several international markets.

Entering a new geographical market?

 

We evaluate global and local geographical markets within most industries. One of our specialities is market entry into Northern Europe and Scandinavia.




Clear decision material

An important part of a market entry analysis is clear decision material. We produce material that can be used stand-alone as decision material, or as a part of a complete market entry strategy or plan.

Why a Nova market entry analysis?

Know the market

Gain important market knowledge in order to better understand the target market.

Maximize ROI

Learn when and how to invest in the expansion for maximum impact.

Minimize risks

Mimimize the risks of entering a market that will not yield a maximized return on investment.

Packaged insight

In addition to collecting and compiling data, we also provide conclusions, insights and recommendations that are applied to each unique client.

Versatile data collection

Personal interviews, online panels, mobile technology, market trends - We collect data the way that suits every unique customer and have partnerships with a variety of high-end data providers.

Business development

Based on data and insights we can, combined with our competencies in business development, help to drive long-term growth.

NEXT STEP

 

If you want to know more, we encourage you to contact us and look forward to discuss how we can help.

 

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