Market Analysis
Market analyses and market research for B2B and B2C markets
Market Analysis
We perform market analyses and market research for companies that want to identify or evaluate new or existing markets and segments. The result can be used as decision material, for marketing plans, to secure financing, for building sales projections and more.

 

In order to obtain a reliable picture of the market, we use a range of different methods, including qualitative interviews with decision makers, data- , policy- and trend analysis, quantitative forecasting as well as mass-interviews or surveys towards end-consumers in the relevant countries.
We perform market analyses and market research for companies that want to identify or evaluate new or existing markets and segments. The result can be used as decision material, for marketing plans, to secure financing, for building sales projections and more.

 

In order to obtain a reliable picture of the market, we use a range of different methods, including qualitative interviews with decision makers, data- , policy- and trend analysis, quantitative forecasting as well as mass-interviews or surveys towards end-consumers in the relevant countries.

Sample services

  • Market Analysis
    • Market size
    • Target group analysis
    • Data and trends
    • Competitor analysis

  • Market Research
    • Interviews with decision makers
    • Interviews with end-consumers
    • Digital surveys and panels
    • Niche target groups

  • Brand Analysis
    • Brand tracking over time
    • Comparisons with competitive brands
    • Overall brand strength
    • Positioning

  • Customer Analysis
    • Customer satisfaction
    • Insights for additional sales
    • Potential customer mapping
    • The purchasing process

Looking to enter one or more new countries? Visit our market entry page.

 

Market entry

Do you have a general or custom inquiry? Don’t hesitate to get in touch.

 

Send an inquiry

Facing a strategic decision?

 

We evaluate global and local markets within most industries and can provide you with solid material to support your decision.




Clear decision material

We adjust the material based on your individual needs, and produce documents that can be used stand-alone as decision material, or as a part of a complete marketing- or business plan that can be used for expansion or to secure financing at the best possible valuation. Below are a few examples.

Why a Nova market analysis?

Personal service

A project leader with experience within both market analysis and business development designs the project based on the unique needs of the customer.

Global network

With it’s wide network, Nova covers over 80 different countries and a wide array a market verticals.

B2B & B2C markets

We cover everything from senior decision makers in niche industries to the wide mass of end consumers.

Packaged insight

In addition to collecting and compiling data, we also provide conclusions, insights and recommendations that are applied to each unique client.

Versatile data collection

Personal interviews, online panels, mobile technology, market trends - We collect data the way that suits every unique customer and have partnerships with a variety of high-end data providers.

Business development

Based on data and insights we can, combined with our competencies in business development, help to drive long-term growth.

NEXT STEP

 

If you want to know more, we encourage you to contact us and look forward to discuss how we can help.

 

Contact us

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