Market Analysis
Market analysis, market research and market entry services for B2B and B2C markets
Market Analysis
We offer comprehensive market analysis, market research, and market entry services for companies that want to explore or expand into new and existing markets. We use a range of different methods, including qualitative interviews with decision makers, trend- and secondary data analysis, forecasting, surveys and personal interviews with business users and end-consumers.
Whether you’re targeting the Swedish, Nordic or European markets, we provide you with up-to date, market-specific insights that equip you with clear and actionable material.
We offer comprehensive market analysis, market research, and market entry services for companies that want to explore or expand into new and existing markets. We use a range of different methods, including qualitative interviews with decision makers, trend- and secondary data analysis, forecasting, surveys and personal interviews with business users and end-consumers.
Whether you’re targeting the Swedish, Nordic or European markets, we provide you with up-to date, market-specific insights that equip you with clear and actionable material.
Sample services
Market Analysis
-
- Market size
- Target group analysis
- Data and trends
- Competitor analysis
- Customer needs and behaviour
Market Research
-
- Interviews with decision makers
- Interviews with users and consumers
- Digital surveys
- Niche target groups
- Brand strength
Market Entry
-
- Purchasing process and decision criteria
- Opportunities and obstacles
- Important actors and partners
- Value chain
- Market entry strategy
Facing a strategic decision?
We evaluate global and local markets within most industries and can provide you with solid material to support your decision.
Common questions we work with
We work with all kinds of questions relating to markets and customers – everything from evaluating new markets to understanding customers, market size and growth, competitive situation and the value chain. Below are some common examples.
Identifiera kunder och möjligheter
När man har identifierat sina kunder och marknader dyker nästa alltid nya möjligheter upp. För att ligga i framkant behöver man ha koll på de trender som påverkar marknaden och kundernas behov. En marknadsanalys ger er den information ni behöver.
Minska riskerna
Genom att känna till marknaden kan man identifiera risker. Om man känner till riskerna kan man undvika vissa och lära sig hantera andra. Med en väl genomförd riskanalys eliminerar man en stor del av osäkerheten runt att driva företag. I slutändan innebär det bättre affärsfokus och mer lönsamma affärer.
Säkra finansiering
Oavsett om det gäller ett nystartat företag som är på jakt efter startkapital eller ett etablerat företag så är det av stor vikt att kunna presentera relevanta och pedagogiska data och argument för att kunna säkra så bra villkor som möjligt. Vår marknadsanalys kan direkt presenteras för finansiärer och vara en del av en komplett affärsplan.
✔ Market size and growth
✔ Understand different market segments
✔ Customer needs and behaviour
✔ Customers’ willingness to pay
✔ Evaluate new markets for entry
✔ Competitor analysis
✔ Purchasing process and decision criteria
✔ Important actors in the ecosystem
✔ Product interest
✔ Brand strength
✔ Important trends and forecasts
✔ Value chain analysis
✔ Sales volumes
✔ Opportunities and obstacles
✔ Customer satisfaction
Clear decision material
We adjust the material based on your individual needs, and produce documents that can be used stand-alone as decision material, or as a part of a complete marketing- or business plan that can be used for expansion or to secure financing at the best possible valuation. Below are a few examples.
Why a Nova market analysis?
Personal service
A project leader with experience within both market analysis and business development designs the project based on the unique needs of the customer.
Global network
With it’s wide network, Nova covers over 80 different countries and a wide array of market verticals.
B2B & B2C markets
We cover everything from senior decision makers in niche industries to the wide mass of end consumers.
Packaged insight
In addition to collecting and compiling data, we also provide conclusions, insights and recommendations that are applied to each unique client.
Versatile data collection
Whether it's personal interviews, secondary data analysis or surveys - we collect data the way that suits every unique customer and have partnerships with a variety of high-end data providers.
Business development
Based on data and insights we can, combined with our competencies in business development, help to drive long-term growth.
NEXT STEP
If you want to know more, we encourage you to contact us and look forward to discuss how we can help.
You can also subscribe to our newsletter.
Read more about market research
Market research can be an important part in the development of your business. It helps you to…
There are a variety of definitions of what a qualitative market research is…
Expanding your core business by entry into new territories is an effective way to…